This Is What They Do At The Finish Line

I was at the finish line to witness some of the runners crossing the finish line and I stumbled upon this guy who was holding a chart. A close look at it, this is what he was doing........

Looks like New Balance leading the way. Surprisingly (to me), Nike is 2nd on the list. I thought adidas would have fared better than them. Asics doing well too in spite of the high price tag. Maybe most of them are foreign runners, cos you probably can get it much cheaper in other countries.